{"id":42122,"date":"2024-06-25T10:00:11","date_gmt":"2024-06-25T10:00:11","guid":{"rendered":"https:\/\/caterpillar-energy-solutions.de\/?p=42122"},"modified":"2024-06-27T08:44:24","modified_gmt":"2024-06-27T08:44:24","slug":"german-business-communication-award-2024-caterpillar-energy-solutions-reaches-finals-with-100-years-mwm-brand-campaign","status":"publish","type":"post","link":"https:\/\/caterpillar-energy-solutions.de\/en\/news\/news-releases\/german-business-communication-award-2024-caterpillar-energy-solutions-reaches-finals-with-100-years-mwm-brand-campaign\/","title":{"rendered":"German Business Communication Award 2024: Caterpillar Energy Solutions Reaches Finals with “100 Years of MWM Brand” Campaign"},"content":{"rendered":"

Mannheim, June 25, 2024<\/p>\n

In 2022\/2023, Caterpillar Energy Solutions celebrated the 100th<\/sup> anniversary of the MWM brand with a comprehensive brand campaign. After reaching the top 5 in the “Industry & Engineering” ranking of the German Online Communication Award (DPOK), Caterpillar Energy Solutions also impressed the jury of the German Business Communication Award (DPWK) with its “100 Years of MWM Brand” campaign. In the “Event Communication” category, Caterpillar Energy Solutions is one of the five companies shortlisted for the DPWK 2024. The award ceremony, which is organized by Business Communication students of the University of Applied Sciences (HTW) in Berlin, will take place on July 11, 2024.<\/p>\n

Landing page showcases development of MWM brand over the past decades<\/h2>\n

On a landing page custom-designed for the 100th<\/sup> brand anniversary, the extensive history and development of the MWM brand and the most important milestones were presented using a digital timeline. Employees, partners, and customers also had the opportunity to submit their personal “MWM moments”, which were shown on the timeline. “The active participation of partners and customers demonstrates the appeal of the MWM brand even after 100 years”, says Frank Fuhrmann, Manager Communications at Caterpillar Energy Solutions GmbH, who is responsible for the campaign. “The landing page impressively shows how the MWM brand has evolved over the past decades, while retaining its identity.” In addition, the landing page features interviews with brand experts, a virtual archive of the historical employee magazine, and the transformation of the MWM brand logo. Moreover, a monthly quiz was organized in which participants could answer questions about the MWM brand.<\/p>\n

DPWK jury impressed by Caterpillar Energy Solutions brand campaign<\/h2>\n

With its anniversary campaign “100 Years of MWM Brand”, Caterpillar Energy Solutions impressed the jury of the German Business Communication Award, reaching the top 5 in the “Event Communication” category. With this year’s shortlisting for the DPWK, Caterpillar Energy Solutions follows up on the nomination in recognition of its campaign “150th<\/sup> anniversary\u2014150 years of continuous innovation” in 2022. All shortlisted finalists were determined by an independent jury in a careful selection process in which the professionalism of the campaigns was assessed on the basis of the criteria “Input”, “Output”, “Outcome”, and “Outflow”.<\/p>\n

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The winners of the seven DPWK categories will be announced on July 11, 2024 at the DPWK award show at the event location “Von Greifswald” in Berlin. Caterpillar Energy Solutions is proud to have been nominated as one of the five best companies in the “Event Communication” category and would like to express its gratitude to all employees, customers, and distributors who have contributed to the success of the “100 Years of MWM Brand” campaign.<\/p>\n

About Caterpillar Energy Solutions<\/h3>\n

With its MWM<\/a> and Cat brands, Caterpillar Energy Solutions GmbH is a globally leading provider of generator sets, gas engines<\/a>, and distributed energy generation plants<\/a>. Building on its more than 150-year tradition of innovation, the company offers sustainable solutions for efficient, reliable energy supply. Caterpillar Energy Solutions is part of Caterpillar Inc., one of the world’s largest manufacturers of construction machinery and mining equipment.<\/p>\n

About the German Award for Business Communication (DPWK)<\/h3>\n

Since 2001, the German Business Communication Award (DPWK) has been presented on a yearly basis in Berlin, Germany. The award ceremony is organized by the Berlin University of Applied Sciences (HTW), the legal and economic sponsor of the DPWK. In the more than 20 years since its introduction, the German Business Communication Award has become a recognized industry institution. The award winners are determined according to high standards by an independent jury that consists of the Business Communication students of HTW Berlin. In this task, they are actively supported and guided by professors and experts. Companies and organizations as well as agencies involved in the communication measures, which are based in Germany, Austria, or Switzerland, are eligible for participation.<\/p>\n

Further information:<\/h3>\n